We're a team of moms who want to see you win

We built this agency to take all things email off your plate so your women’s health or child-development brand can thrive, ensuring your clients are getting exactly what they need!

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A young woman with reddish-brown hair, smiling and sitting on a wooden chair with a cushioned seat, in front of a plain white wall. She is wearing a black top, light blue jeans, and black high-heeled sandals, with one leg crossed over the other.
A woman with long blonde hair holding a young boy with curly hair in her arms, both smiling and laughing. They are positioned against a plain white background with a potted plant with pink and white flowers on the left side of the image.

MEET JULIA

Hey, I’m Julia!

I'm a copywriter and communications strategist with a soft spot for medical, health, and child development brands that actually get women and moms. My whole thing? Helping purpose-driven founders take the mission burning in their chest and turn it into stories that move people to act. Done-for-you ebooks, monthly email campaigns, welcome sequences, the works.

It's the kind of work I never knew I'd land in.

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A woman in black athletic apparel and sneakers squatting, holding a young child in black shirt and shorts, in front of a large mirror with a decorative gold frame. The mirror reflects a woman sitting on a bench, with pink and white flowers in a large white vase nearby.

Here's the thing: I care about your conversion rates (a lot), but what really lights me up is the human side of all this.

I'm an extrovert through and through, and relationships are honestly the best part of this work. Getting to know your brand, your audience, your story, that's the magic for me.

Outside of the agency, I run a fitness movement (online and in my community) focused on the health of women, moms, and youth. It's a big part of who I am, and weirdly enough, it ties right into the work I do for brands like yours.

Work-life balance is something I'm chasing more than I've mastered (let's be real), but every single thing I build is in service of being fully present for my husband and my son. I'm endlessly grateful for a career that lets me put my family first, especially as we settle into our new chapter in Barbados.

When I'm not writing emails or chasing my toddler around, you can usually find me at a local coffee shop with an iced latte in hand, at the gym, or wandering down to the beach. (Trying my hardest to live “the dream” in my daily life!)

THE TEAM

Meet the moms behind your emails

Small team, big heart, even bigger inboxes.

A woman with wavy auburn hair sitting on a white platform against a plain white background, wearing a black shirt, light blue jeans, and black high-heeled sandals.

Julia Purich-Griffith
Founder & Lead Copy Strategist

Coffee order: Iced vanilla latte

Superpower: Self-proclaimed professional diy cake baker

Favourite travel destination: Guatemala—the culture is so vibrant! 

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Erin aRSNT
Context Queen (Copy Editor)

Coffee order: Seasonal offering (and always hot!) 

Superpower: INCREDIBLE organizer. 

Favourite travel destination: Grandparents' hometown of Cleveland, Ohio.

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Justine Kimoden
Aesthetic Architect (Graphics)

Coffee order: Iced mocha! 

Superpower: Bilingual (English and Filipino). 

Favourite travel destination: South Korea. I love the landscape, people, food, and culture!

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Think we'd be a good fit?

We’d love to hear from you!

Book a chat so we can learn more about your brand, your list, and your goal (aka the reason you started your business in the first place).